Brand Kit
Official brand assets for GB Capital. Use these resources to represent our brand consistently across all media and communications.
Logo
Download our logo in multiple formats and color variants. SVG is recommended for digital use; PNG for documents and presentations.
Primary — Gold on Transparent
Default logo for light backgrounds
Dark — Navy on White
For print and formal documents
Reversed — Gold on Navy
For dark backgrounds and presentations
Reversed — White on Navy
Monochrome variant for dark surfaces
Navy on Transparent
For overlays on light imagery
White on Transparent
For overlays on dark imagery
Color Palette
Our brand colors convey trust, sophistication, and ambition. Click any swatch to copy its hex code.
GB Navy
#0a192f
RGB 10, 25, 47
GB Gold
#d4af37
RGB 212, 175, 55
Navy 800
#112240
RGB 17, 34, 64
Gold 600
#b5952f
RGB 181, 149, 47
Silver
#c0c0c0
RGB 192, 192, 192
Crimson
#dc143c
RGB 220, 20, 60
GB Navy
Primary brand color. Headlines, backgrounds, and key UI elements.
GB Gold
Accent color. Logo, highlights, CTAs, and decorative elements.
Navy 800
Secondary dark. Cards and elevated surfaces on dark backgrounds.
Gold 600
Gold variant for hover states and secondary accents.
Silver
Tertiary. Subtle text, dividers, and supporting elements.
Crimson
Alert and emphasis. Sparingly used for active indicators.
Typography
Our type system pairs a classic serif for headlines with a clean sans-serif for body text.
Headlines
Playfair Display
Used for all headings and display text. Weights: Regular (400), Semi-Bold (600), Bold (700). Italic available for editorial emphasis.
Aa Bb Cc
The quick brown fox jumps over the lazy dog
0123456789 — ABCDEFGHIJKLMNOPQRSTUVWXYZ
Body & UI
Inter
Used for body copy, navigation, buttons, and all interface elements. Weights: Light (300), Regular (400), Medium (500), Semi-Bold (600).
Aa Bb Cc
The quick brown fox jumps over the lazy dog
0123456789 — ABCDEFGHIJKLMNOPQRSTUVWXYZ
Monospace & Technical
Space Grotesk
Used sparingly for data labels, technical content, and code-style elements. Weights: Light (300), Regular (400), Medium (500), Semi-Bold (600).
Usage Guidelines
Please follow these guidelines when using our brand assets.
Do
- ✓Use the provided logo files without modification
- ✓Maintain adequate clear space around the logo
- ✓Use the gold variant on light backgrounds and the white/gold variant on dark backgrounds
- ✓Use SVG format for digital and web applications
- ✓Reference the full company name as "GB Capital" or "GB Capital (fka GBCI Ventures)"
Don't
- ✗Alter the logo colors, proportions, or arrangement
- ✗Place the logo on busy or low-contrast backgrounds
- ✗Add effects such as shadows, gradients, or outlines to the logo
- ✗Rotate, skew, or distort the logo in any way
- ✗Use the logo at sizes smaller than 80px wide for digital or 20mm for print